Launched 2014UU-U Design
Ming, Director of UU-U Design Limited, approached us to design the UU-U visual brand, including GTM consultancy.
Over a period of 6 months we worked closely with Ming to ensure the strategy, including the product design itself, was an attractive proposition to prospective customers. The UU-U product was a first-of-its-kind product in the marketplace, inially launching on KickStarter as a Staff Pick campaign.
Once the brand name was established, we worked towards the visual identity. The logo was to contain a unique colour option, orange inclusive, with a tech/geek look and feel.
The eventual brand visual was tested across a number of mediums, and ultimately soft launched in the channel.
Harnessing the very latest technologies, we lead and set ourselves a thorough brief to establish a market-leading form and function design.
Once all physical and digital marketing material was tended to, we took to task social media and channel marketing strategy. Having discussed and advised Ming on how best to proceed, a full in-depth brief was established.
We helped Ming launch to great fanfare on KickStarter in September 2014, and he continues to exampand his product line based on the foundations of this success.
We will continue to work with Ming throughout 2014 to ensure that strategy is reflective of current market trends and UU-U's ever-expanding product line.